Many people aren’t even aware it’s there, but it still adds a sense of motion and urgency to the design. Consider also, for example, the FedEx logo, which very subtly incorporates an arrow into its design. Even still, we know what it is right away. Most targets we see have several rings surrounding a bullseye. Target’s logo, while very evocative, is also subtle and clever. The key is for it to strike home and be memorable. In fact, for many companies that’s a necessity. Nobody said you can’t have your name right there, front-and-center. In such cases, you need to come up with something symbolic that perhaps incorporates the company name as part of the logo. This isn’t always an easy task - very often there’s no symbol that so perfectly jives with a company’s identity. Your company logo should seek the same kind of basic, instantly-recognizable association. The company doesn’t even need their name on it for people to know what they’re looking at. The reason that Target’s target logo is so perfect is that it’s simple and evocative. Of course, if you’re naming your store “Target,” what else are you going to use to put that image in people’s minds at an instant glance? The bullseye logo of this store has now become one of the most instantly recognizable symbols in the entire world, recognized by over 95% of everyone who sees it. Before naming their company, Target’s branding team went through over 200 names, eventually deciding that they were out to build a store that would hit the bullseye when it came to the retail experience. It’s one of the most perfect cases of branding ever. In the case of Target, the symbolism is obvious. No matter how much you love an image, if it doesn’t somehow become synonymous with your name, it’s probably not the right symbol for your company. Take steps in your business to make your branding and logo is just as ubiquitous and instantly recognizable as Target and its well-known bullseye logo. If you do things right, your business could be just as notable, and a lot of it comes down to your logo. One of the most commonly seen and instantly recognizable symbols of a business around today is the bullseye image that denotes Target’s many stores across the nation.

Consider a pair of yellow arches - you know exactly what business that brings to mind. The world is full of logos that are so well known that the moment we see anything similar, we immediately think of that specific company. Logos and branding are possibly the single most important aspect of building success for any company.

5 x 7 envelopes target